Request to Join Me in a Good Deed for Lent

My Dear Friends in Christ,

I would like to ask you for some help regarding SOCIAL JUSTICE that the Catholic church is one of the strongest advocate for. Below is my post from today that I have on my other blog about Italian cuisine. It is in response to a negative ad campaign currently taking place on the part of Denny's restaurants here in the USA, in which Italians and Italian-Americans are depicted as mobsters.

It will only take a few seconds of your time to e-mail the company to pull the negative stereotypical advertisements. This would be a wonderful good deed to do for Lent to help stop the wrongful depiction of good people in this country.

Many thanks are extended to Janice T. Mancuso for granting permission to re-print this announcement excerpted in her e-newsletter "Tutto Italiano", here is her link:

From my blog:

"Would Black African-Americans tolerate prejudice and negative stereotypes in advertisements? NO!!!!!!!!!!!!! An ad with that negative type of betrayal would be confronted IMMEDIATELY. So why should Italians and Italian-Americans have to continue to be mis-represented in the media ? WE SHOULD NOT!!!. . . . Please join me and others concerned about negative ethnic bashing of Italians and Italian-Americans by telling Denny's restaurants and other institutions that misrepresent people, that Italians are not mobsters. . . . . Italians and Italian-Americans are decent, educated, kind, and spiritual people who contribute positively to society and are sick and tired of the Godfather and Soprano humor and false drama that is out there!"

Please read on:

Italian Americans Protest Stereotypes in Denny's Ad Boycott Threatened If Commercial Is Not Pulled
WASHINGTON, DC - February 24, 2009
The Sons of Italy Commission for Social Justice (CSJ) is calling for a boycott of Denny's to protest the stereotyping of Italian Americans in the company's new national ad campaign, "Serious Breakfast." The CSJ isthe anti-defamation arm of the Order Sons of Italy in America, the nation's largest Italian American organization. Denny's is the largest family restaurant chain in the U.S. The CSJ has criticized one of the commercials in the series for its portrayal of three men who appear to be Italian American gangsters, discussing murdering "Benny" as they wait for their breakfast at a Denny's restaurant. The CSJ called for the commercial to be permanently removed from both television and the internet. In response to the CSJ's complaint, Nelson Marchioli, Denny's president and CEO, said the company had reviewed the commercial and found "no ethnic stereotyping, just fun and humor." "This is an unsatisfactory reply," says CSJ National President Anthony Baratta. "The Godfather movies and The Sopranos television series have helped make violence and criminality synonymous with Italian Americans," he says, "And the Denny commercial perpetuates this stereotype. That is not funny." If Denny's refuses to archive the commercial, Baratta says "Italian Americans can and will enjoy a 'serious breakfast' at a restaurant that does not insult them. Denny's should know that Italian Americans are the nation's fifth largest ethnic group, and to offend us will only hurt Denny's bottom line."
Baratta urges all concerned to contact Nelson Marchioli at: Denny's Corporation, 203 East Main Street, Spartanburg, SC 29319; (800) 733-6697 or directly at (864) 597-7781
The Sons of Italy CSJ is the anti-defamation arm of the Order Sons of Italy in America (OSIA), the largest and oldest national organization for people of Italian descent in the U.S.
To learn more about the CSJ, visit us on the Web at http://www.osia.org/ or contact us via e-mail at csj@osia.org.
Sons of Italy News Bureau Press Release
Please pass this message on for social justice concerns.
Blessings and Amore,
~ bella
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Esther said...

Roz, thanks for letting us know about this. I was aware until I received your email and saw your post.

Bella Vita said...

Thanks Esther, I wrote to the company and hope change takes place in this company's bigotry.